Dog Influencer Rate Calculator
Find out what your sponsored posts are worth. Based on benchmarks from 37,000+ pet influencer accounts.
Enter Your Instagram Stats
Try an example to see how it works:
Your current Instagram followers
Avg likes per post (last 10-20 posts)
Avg comments per post
How We Calculate Your Value
Our calculator uses real benchmark data from 37,000+ pet influencer accounts analyzed by HypeAuditor and other industry sources (2024-2025 data). Here's how it works:
1. Tier Classification
We classify your account into one of 8 tiers based on follower count (Nano to Celebrity). Each tier has different engagement expectations – a 5% engagement rate is average for nano accounts but exceptional for macro accounts.
2. Engagement Benchmarking
We compare your engagement rate to the median for your tier. Dog/pet accounts typically have higher engagement than other niches (often 2-3× higher), so we use pet-specific benchmarks, not generic influencer data.
3. Value Index Scoring
Your Value Index (0-100) reflects how you compare to peers. Hitting the tier median = 50 points. Top 25% of your tier = 75+ points. Bottom 25% = below 30 points. The score helps brands understand your engagement efficiency.
4. Price Estimation
We start with base price ranges per tier (from HypeAuditor market data) and adjust based on your Value Index. Higher engagement = you can justify premium rates within your tier's range.
Sources
- HypeAuditor Pet Influencer Report (37.2K accounts analyzed)
- Sprout Social / Impact.com Pet Marketing Data (2024-2025)
- SocialRails Industry Benchmarks (Pets & Animals category)
- Upfluence / Statista Engagement Trends