We analyzed 20,000+ posts and 8,000+ dogs to decode the algorithm.
Don't guess what works — know what works before you post.
Proprietary Data Layers
20,000+
Posts
Decoded for virality
6,200+
Channels
Verified & ranked
8,000+
Dogs
Profiled by breed
13,000+
Collabs
Shipped & delivered
Should you invest in Reels or Carousels? We analyzed thousands of creator and brand posts to find out.
4,565 posts
102
Median Likes
20
Median Comments
6,634 posts
81
Median Likes
14
Median Comments
8,357 posts
62
Median Likes
8
Median Comments
Carousels win the engagement race with 3.13% median ER - 61% higher than Video's 1.94%. While Video dominates in volume (8,357 posts), swipe-through content drives deeper interaction with the dog community.
Our network is alive. See when the pack is most active and time your campaigns for maximum impact.
Peak engagement happens at 8PM CET - right when dog owners finish dinner and scroll with their pups. Posts published in this window see 34% higher engagement than morning posts.
Posts linked to creators, their dogs, and their channels - regional benchmarks you can't get anywhere else.
Jan 2019 - Dec 2025
6,455
Posts Analyzed
156
Connected Accounts
152
Unique Accounts
2.12%
Top Median ER
Video
3,215 (49.8%)
189
Likes
24
Comments
2.12%
ER
Carousel
1,548 (24%)
156
Likes
18
Comments
1.89%
ER
Image
1,692 (26.2%)
142
Likes
15
Comments
1.84%
ER
Carousel has 1.7x higher engagement rate than Video
Peak: Sunday, 14:00-18:00 UTC
Top Breeds
By Size
Balanced: Male 3,245 posts vs Female 3,210 posts with similar engagement
Caption Length
Short captions (<100 chars) perform best: 1,946 avg engagement
Hashtag Strategy
5-10 hashtags optimal: 1,654 avg engagement
Only 2.2% sponsored - authentic content dominates
2456
45.6M reach
TikTok
456
23.4M reach
234
3.2M reach
YouTube
89
1.2M reach
The Anglosphere dominates volume (US + UK = 62% of posts), but Benelux markets outperform on engagement - Netherlands leads with 4.8% avg ER. Pro tip: Lower ad density markets like Ireland and Belgium offer easier standout opportunities.
Because we know the dogs behind every post, we can show you what works for every breed and size.
Giant breeds dominate engagement with 7.3% average - nearly double small dogs. Large and giant breed content consistently outperforms, driven by their visual impact and devoted fan communities.
Access the world's only database that connects content performance to specific dog breeds.
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